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TruCru · Digital & AI Club

Digital & AI Club

Different expertise.
One shared course.

We bring together experienced people with open minds and a curiosity for what comes next. We talk about digital, AI and business, share practical knowledge and help one another chart the next course.

An independent, member-led, non-profit community.

A lone sailing yacht on a calm silver sea beneath a bright sky

Broader horizonsStay tuned

About us

Every journey needs a good crew.

Strong relationships begin with conversation. Great ideas begin with different perspectives.

TruCru · Digital & AI Club is an independent community of experienced, open-minded people who want to share what works in practice.

TruCru was created by people with years of experience across different industries. We are not here for status or personal gain — nobody has anything to prove. We simply want to support one another as equals and share what we have learned along the way.

Our expertise spans AI, eCommerce, marketing, technology and business development. We exchange experience, help solve real challenges and build relationships that can grow into shared projects.

What brings us together

Three pillars of our crew.

01

Practice

We share what we actually do: tools, decisions, results and lessons from the things that did not work.

02

Trust

You can ask questions, seek support and share a challenge. We value confidentiality, respect and relationships between equals.

03

Time together

Online conversations, meetings away from screens and shared sailing trips. We build relationships throughout the year.

How we work

Built together. Funded by us.

We operate as a non-profit and fund the club ourselves. Costs are agreed in advance and settled transparently, with no organiser margin. We share knowledge without advertising or sales pressure.

If a project or collaboration grows naturally from these relationships — even better.

Meetings

The conversation continues all year.

  1. 01

    Every day

    WhatsApp conversations, questions, shared experience and mutual support.

  2. 02

    In person

    Spontaneous meetings, both as a wider crew and in smaller groups.

  3. 03

    On the water

    Once a year, we plan a shared sailing trip. Sea or lake, the water creates space for conversation, new ideas and a broader perspective.

Membership

Open minds. Trusted relationships.

We welcome people from different industries and backgrounds. We get to know prospective members and decide together — because trust is the foundation of our crew.

If these principles resonate with you, let’s talk.

Meet the crew

FAQ

Questions we often hear.

No. We fund the club together, while events and sailing trips are settled at cost, with no organiser margin.

Contact

It starts with a conversation.

Would you like to get to know us, suggest a meeting or discuss a community collaboration? Tell us a little about yourself and what interests you.